The Course That Gets You From Buyer Meeting to Purchase Order

You’ve finally landed a meeting with a retail buyer.

You’re pumped, but as you start prepping, the panic creeps in.

• What exactly are they expecting to see?
  

• Do I have the right numbers?
  

• Am I supposed to talk about warehousing?
  

• What if they ask about compliance or margins?
  

• What if they say no? Am I allowed to say no?
  
  

Sound familiar?

You’re not alone — and you’re not doing anything wrong.

Most CPG founders aren’t taught how to pitch to retail buyers.
It’s not in the books, the accelerator, or on the food show floor.

That’s why we created Pitch to PO — a mini course built from real-life experience that gives you the tools, language, and confidence to pitch like a pro and walk away with clear next steps (and maybe even that first PO).

Is This You?

✔ You’ve got a great product, but you’re not sure how to sell it into retail.

✔ You’ve had buyer meetings but keep hearing “no” — and you can’t figure out why.

✔ You feel overwhelmed trying to make a pitch deck that looks legit and says the right things.

✔ You wonder if you’re missing something — margins, logistics, insurance — but don’t know what you should know.

✔ You want a shortcut, a playbook, a clear framework — not another fluffy webinar telling you to “just tell your story.”

✔ You’re not sure if ChatGPT is giving you accurate information for your category

✔ You’re feeling overwhelmed with all the resources out there but still not clear with what you should do for your specific brand? 

If you’re nodding along right now, Pitch to PO was made for you.